Social Media Optimization or Social Marketing Optimization (SMO) is the methodology of uitilizing  social media activity with the intent of attracting visitors to your web site. SMO works hand in hand with search engine optimization or SEO and is related to  Search Engine Marketing (SEM).

While related to search engine marketing, Social Media Optimization differs in several ways, primarily because the focus is on driving traffic from other sources rather than those of the search engines.

Social media features can be added your content by using RSS feeds, social news and sharing buttons, user ratings and polling tools.  You may also incorporate third-party community functions like images and/or videos.

Promotional activities such as blogging, commenting on other peoples blogs, participating in discussion groups and posting status updates on your social networking profiles are other ways you can  optimize your Social Standing.

Social Media Optimization is also considered to be an integral part of your Online Reputation Management (ORM) or Search Engine Reputation Management (SERM) strategy for any organization or individual that is concerned with maintaining a positive accent on their online presence.

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